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Community Connect Digital Marketing & Resource Guide

Purpose Statement

This guide outlines how to use digital strategies and built-in marketing resources to drive traffic to your Community Connect landing page and increase resident and business engagement.

Overview

Once your Community Connect landing page is live, the goal is to drive traffic and conversions using digital channels.

Community Connect supports this with:

  • A digital promotion strategy
  • A centralized Files page with ready-to-use assets

Accessing Marketing Resources

Your Community Connect Files page is your central hub for digital marketing assets.

How to Access

Replace “info” with “files” in your landing page URL:

  • Landing Page:
    communityconnect.io/info/[state]-[city]
  • Files Page:
    communityconnect.io/files/[state]-[city]

No special permissions are required.

ℹ️

Info:

If your landing page is: https://www.communityconnect.io/info/nv-reno
Your files page is: https://www.communityconnect.io/files/nv-reno
Simply replace "info" with "files" in your landing page URL.

Available Resource Categories

Digital Assets

  • Social media graphics and images
  • Optimized for platforms like Facebook, Instagram, and Twitter/X
  • Ready for immediate use
Digital Assets allow you the ability to download featured images that can also be utilized in your social media posts.

Other Resources

  • Website graphics and buttons
  • Marketing and explainer videos
  • Brand-aligned visuals for consistent messaging
Other Resources gives you additional Brand, Website and Marketing Videos to be utilized for your Community Connect Program.

Content Updates

  • Pre-written social media content, including:
    • Holiday safety
    • Severe weather
    • Seasonal safety messaging

These can be copied and used directly in posts or campaigns.

Lastly there are various Content Updates that include Target Group messaging in terms of Holiday Safety, Severe Weather, Fire Safety at School. The content can be downloaded and once downloaded the information can be copied and pasted to your social media posts.

Website Optimization Strategy

Your website is the primary driver of Community Connect traffic.

Key Placement Areas

  • Header (persistent visibility)
  • Homepage hero section
  • Navigation menus and footer

Best Practices

  • Use a clear, visible call-to-action (CTA)
  • Link directly to your Community Connect landing page
  • Ensure mobile responsiveness
  • Maintain consistent branding

Social Media Strategy

Leverage multiple platforms to expand reach and engagement.

Platform Tactics

Facebook

  • Add CTA button linking to landing page
  • Use branded visuals
  • Post regularly with clear calls-to-action
  • First Due - @firstduesizeup
  • Community Connect - @communityconnect.io

Instagram

  • Add landing page link to bio
  • Use story highlights for Community Connect
  • Share visual, engaging content
  • First Due - @first.due
  • Community Connect - @communityconnect.io

Twitter/X

  • Pin Community Connect announcement
  • Share short, actionable posts
  • Tag local stakeholders when relevant
  • First Due - @firstduesizeup
  • Community Connect - @comm_connect_io

LinkedIn

  • Share professional and community safety content
  • Engage local organizations and businesses

Content & Messaging Best Practices

  • Keep messaging clear and concise
  • Focus on benefits (safety, preparedness, faster response)
  • Use trusted voices when possible
  • Always include a direct link to your landing page
  • Use branded visuals for recognition and credibility

Performance Tracking

Key Metrics

  • Website traffic to landing page
  • Click-through rates from social media
  • Engagement (likes, shares, comments)
  • Conversion rate (visits → registrations)

Optimization Tips

  • Test different messaging and visuals
  • Identify drop-off points in user journey
  • Adjust posting frequency and timing
  • Keep content updated and relevant

Key Takeaway

This guide focuses on digital execution and resource usage only.

For traditional outreach efforts (events, media, partnerships, print materials), refer to the Traditional Outreach Strategy Overview.