Digital Marketing Strategy Overview

 Website Optimization Strategy

1. Always visible as users scroll
2. Consistent presence across all pages
3. Use contrasting colors to make it stand out

1. Prime real estate on your homepage
2. First thing visitors see when they arrive
3. Perfect for compelling messaging and visual appeal

1. Include in main navigation menu
2. Add to footer links for easy access
3. Feature in sidebar on key pages

1.  Create visually attractive call-to-action button
2.  Ensure button links directly to Community Connect landing page
3.  Test button functionality across all devices (mobile, tablet, desktop)
4.  Use consistent branding and messaging
5.  Place buttons in multiple strategic locations for maximum visibility

Social Media Marketing Strategy

1. Call-to-Action Button: Link directly to your Community Connect landing page
2. Cover Photo: Highlight Community Connect with branded graphics
3. Left Navigation: Add dedicated Community Connect section
4. Regular Posting: Share updates, success stories, and reminders

1. Always link directly to your Community Connect landing page
2. Keep posts short and exciting—let the landing page provide details
3. Get public figures (mayor, fire chief) to share posts or comment with endorsements
4. Include branded images so residents recognize official content
5. Post consistently to maintain visibility in followers' feeds

1. Bio Link: Include Community Connect landing page URL in profile bio
2. Story Highlights: Create permanent highlight reel about Community Connect
3. Visual Content: Share behind-the-scenes content showing how CC helps first responders
4. Hashtags: Use local hashtags to reach community members

1. Pinned Tweet: Feature Community Connect announcement at top of profile
2. Mentions: Tag local figures like mayor or fire chief in Community Connect tweets
3. Thread Series: Create informational threads explaining benefits
4. Retweets: Share content from @firstduesizeup and @comm_connect_io

1. Company Page Updates: Share professional content about emergency preparedness
2. Employee Advocacy: Encourage staff to share posts from personal accounts
3. Community Groups: Post in local business and community LinkedIn groups

1. Local Subreddits: Post directly to your city or metro area subreddit
2. AMA Sessions: Host "Ask Me Anything" sessions with fire chief or mayor
3. Community Discussion: Engage in conversations about local safety initiatives

Social Media Resources & Partnerships

1. Facebook: First Due - @firstduesizeup
2. Instagram: @first.due
3. Twitter/X: @firstduesizeup
4. LinkedIn: First Due

1. Facebook: Community Connect - @communityconnect.io
2. Instagram: @communityconnect.io
3. Twitter/X: @comm_connect_io
4. LinkedIn: Community Connect

1. Residents receive consistent safety reminders
2. Regular exposure keeps Community Connect top-of-mind
3. Access to educational content about emergency preparedness
4. Community building around safety initiatives

1. Consistent Messaging: Always link back to your specific Community Connect landing page
2. Brevity is Key: Keep social posts short and compelling—save detailed information for the landing page
3. Authority Endorsement: Feature quotes, shares, or comments from trusted community figures
4. Visual Branding: Include department logos and Community Connect branding so residents recognize official content
5. Call-to-Action: Every post should have a clear next step for residents

1. Monday: Motivational Monday - Share success stories or testimonials
2. Wednesday: Wisdom Wednesday - Educational content about emergency preparedness
3. Friday: Feature Friday - Highlight specific Community Connect benefits
4. Weekend: Community Spotlight - Feature local events or safety initiatives

1. User-Generated Content: Share posts from residents who've signed up
2. Behind-the-Scenes: Show firefighters explaining how CC helps them
3. Q&A Sessions: Address common questions about Community Connect
4. Live Videos: Host brief live sessions with fire department personnel

1. Click-through Rate: How many social media users click your Community Connect links
2. Website Traffic: Monitor referral traffic from social media to your landing page
3. Engagement Rate: Likes, shares, comments on Community Connect posts
4. Conversion Rate: Social visitors who complete Community Connect registration

1. Analyze Performance: Review which posts drove the most traffic
2. Identify Top Content: Determine what messaging resonates best with your community
3. Adjust Strategy: Modify posting schedule and content based on results
4. Plan Ahead: Create content calendar for upcoming month

1. Post Timing: Test different days/times for optimal engagement
2. Visual Content: Compare photo posts vs. graphic posts vs. video content
3. Messaging: Try different calls-to-action and see what drives more clicks
4. Platform Focus: Determine which social platforms work best for your community

​Implementation Timeline

1.  Add Community Connect buttons to website header, hero, and navigation
2.  Update all social media profiles with Community Connect information
3.  Create branded graphics and visual content for social media
4.  Set up social media posting schedule

1.  Create initial batch of social media content
2.  Schedule posts across all platforms
3.  Coordinate with public figures for endorsements
4.  Launch coordinated social media campaign

1.  Post consistently according to content calendar
2.  Monitor engagement and adjust strategy as needed
3.  Share updates from First Due and Community Connect accounts
4.  Track performance metrics and optimize based on results

1. Branded Buttons: For website integration
2. Social Media Graphics: Templates for regular posting
3. Cover Photos: For Facebook and other platforms
4. Story Templates: For Instagram and Facebook stories
5. Video Content: Short explanatory videos for various platforms

1. Post Copy: Ready-to-use social media captions
2. Email Templates: For direct outreach campaigns
3. Press Release: For local media distribution
4. Flyer Design: For print distribution at community events

 First Due Partnership & Support

1. Strategy Sessions: Collaborate with your Client Success Manager on digital promotion tactics
2. Content Creation: Access to branded graphics, templates, and promotional materials
3. Best Practice Sharing: Learn from successful implementations in other communities
4. Performance Analysis: Help interpreting metrics and optimizing campaigns

1. Custom Social Media Strategy: Tailored to your community's demographics
2. Content Creation Assistance: Help developing compelling promotional materials
3. Campaign Planning: Strategic timing and coordination of promotional efforts
4. Performance Optimization: Regular reviews and strategy adjustments

1. Add Community Connect buttons to your website
2. Update social media profiles with Community Connect information
3. Schedule your first week of social media posts
4. Contact your Client Success Manager to discuss strategy

1. Launch coordinated social media campaign
2. Monitor initial performance metrics
3. Adjust strategy based on early results
4. Plan ongoing content creation and posting schedule