Community Connect Digital Promotion Toolkit

Community Connect Digital Promotion Toolkit

Now that your landing page is complete, the mission will be getting people to the page itself. This section will cover your digital resources and how to utilize them to direct traffic.

Your Website

A link to the Community Connect landing page needs to be front and center on both fire department and city websites.

We recommend including a visible and attractive call to action in the form of a button to gain interest and funnel residents.

Places You Can Include your Community Connect Funnel Button:
  1. Your Header
  2. Your Hero
  3. In Frequented Links
Example of Website Branding:

Social Media Outreach

Regularly posting to the main social media systems, Instagram, Facebook and Twitter, will help gain traction for Community Connect. As a department following First Due Size Up and Community Connect on social media is also a great resource to keep to date with information.

Follow First Due on Social Media

Instagram: @first.due
LinkedIn: First Due

Follow Community Connect on Social Media

Best Practices

  1. Always link to your Community Connect landing page.
  2. Keeping the message short and exciting. Let the landing page do most of the talking.
  3. Having a public figure from the city share your post or respond in a comment to your post describing the value of Community Connect.
  4. Include images and branding on the post so people know they are in the right place when they engage with this content.


Example of a Successful Community Connect Facebook Post


Encourage your residents to follow Community Connect

Our Community Connect content is regularly updated and provides a steady flow of information to your residents. By encouraging your residents to follow the Community Connect social media accounts, they will regularly see updates and stay up to date with their information.


Your Facebook Page

Your Facebook Page will be a key place to engage your city and get them excited about Community Connect.
Best Practices include:
  1. Utilize Facebook’s Call to Action feature to link to your Community Connect landing page
  2. Highlight Community Connect in your Facebook Cover Photo
  3. Include a Community Connect section on your left Navigation Bar, linking to your Community Connect landing page
Example of Facebook Page Branding


Similar strategies used on Facebook can be implemented on other social media platforms such as Twitter, LinkedIn, Reddit and More.

With Instagram

  1. Include a link to your Community Connect page in your Bio section.  This loc

With Twitter:

  1. Mention local figures like the mayor or fire department directly in the Community Connect tweet

With Reddit:

  1. Post directly to your city or metro’s subreddit page with a link to your landing page.
  2. Host an AMA from the fire department with the fire chief or mayor answering questions about the Community Connect Program. 

First Due is Here to Help!

Let us know what you need. We will work with you to make it happen - we are here to help!

First Due is here to make sure that your community will be a success in signing up and engaging with Community Connect.

Arrange with your First Due Client Success Manager to set up a strategy session to get the most out of directing the perfect funnel and crafting the right resources for your city’s Community Connect.


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