Community Connect Marketing Toolkit

Community Connect Marketing Toolkit

Marketing Strategy Overview

Your community is ready to sign up and help your first responders—they just don't quite know why or how yet. This toolkit provides everything you need to get your community engaged, aware, and excited to join the process of making their community safer and their firefighters & EMS more effective.

Setting up your Community Connect Presence


Two Access Methods for Residents

Option 1: Direct Link Approach
  1. Share the direct Community Connect login link from within First Due
  2. Residents go straight to your CC login page
  3. Quick and efficient for existing users
Option 2: Landing Page Approach (RECOMMENDED)
  1. Direct residents to your purpose-built Community Connect Landing Page
  2. Allows residents to learn about Community Connect before signing up
  3. Builds excitement and answers questions upfront
  4. Designed to address concerns and provide assurance about data security

Why Landing Pages Work Better

Landing pages need to be simple, informative, and exciting. Your Community Connect page has six main goals:
  1. Get residents excited about what Community Connect is and why it's important
  2. Explain how Community Connect works in simple terms
  3. Leverage community credibility to reinforce Community Connect's value
  4. Instill comfort around sharing personal data
  5. Inform residents that Community Connect is completely free
  6. Funnel residents to the login/registration page

Video


Ready-to-Use Messaging Templates

Template 1: Authority Figure Introduction
Use this template with your Fire Chief, Mayor, or other trusted community leader

"We are always looking for ways to better serve [CITY NAME]. For this reason we are rolling out a new program to protect our residents and their property in the most effective way possible. Community Connect is a secure, easy to use platform that allows you to share critical information about your household that will aid first responders and emergency response personnel when responding to your residence. By providing information about your household that you feel is important for us to know about at the time of an emergency, we can ensure you and everyone you care about is protected to the best of our ability."
– Chief [LAST NAME]

Customization Tips:
  1. Replace [CITY NAME] with your community name
  2. Replace [LAST NAME] with your Fire Chief's surname
  3. Consider adding the Chief's photo for personal connection
  4. Adapt tone to match your community's communication style

Template 2: How It Works (Simple 3-Step Process)

  1. CREATE AN ACCOUNT WITH [YOUR CITY] FIRE DEPARTMENT: 
    1. Sign in and get started doing your part. It just takes an email, phone number and address in [CITY NAME].
  2. ENTER THE INFO THAT MATTERS MOST: 
    1. Enter the most valuable details that save lives in an emergency.
  3. HELP [YOUR CITY] FIRE DEPARTMENT WHEN SECONDS COUNT: 
    1. That's it. Keep us updated as to what we need to know when first responders are called to your home.

Template 3: Security Assurance Message

"Data that you provide Community Connect is 100% secure and is used only for the purpose of better serving you during emergency situations. Your information is never used for any other purpose. All logins are password protected with bank level encryption and security. If you're comfortable logging in to your online bank you'll be comfortable logging in to Community Connect."

Visual Content Recommendations

Essential Graphics to Include:
  1. Process Flow Diagram: Visual representation of the 3-step signup process
  2. Information Categories Graphic: Show what types of information residents can share
  3. Security Badge/Icon: Visual representation of bank-level security
  4. Before/After Emergency Response: Show how Community Connect improves response
Available Media Resources
First Due can provide additional graphics and visual content. Contact your Client Success Manager to request:
  1. Custom branded graphics for your department
  2. Video content explaining Community Connect benefits
  3. Infographics showing the registration process
  4. Security and privacy visual assurances

 Launch Strategy & Best Practices

Page Design Principles
  1. Keep it simple: Too many options reduce conversion rates
  2. Single call-to-action: Include login/signup buttons at both top and bottom of page
  3. Clear value proposition: Lead with benefits, not features
  4. Social proof: Use testimonials or endorsements from trusted figures
Communication Channels to Utilize
  1. Department website: Feature prominently on homepage
  2. Social media: Share posts with community testimonials
  3. Community events: Present at town halls and public meetings
  4. Print materials: Include information in utility bills or newsletters
  5. Email campaigns: Send to existing department contact lists
Messaging Strategy
  1. Lead with authority: Use respected community figures
  2. Address concerns upfront: Emphasize security and limited use of data
  3. Make it personal: Focus on protecting families and loved ones
  4. Keep it simple: Avoid technical jargon or complex explanations
  5. Create urgency: Emphasize that second's count in emergencies
Success Metrics to Track
Key Performance Indicators
  1. Registration Rate: Number of new Community Connect accounts created
  2. Completion Rate: Percentage of users who complete their full profile
  3. Engagement Rate: How often users update their information
  4. Service Requests: Number of smoke alarm and burn permit requests submitted
  5. Response Time: Improvement in emergency response efficiency
Optimization Tactics
  1. A/B test different messaging: Try various headline and description approaches
  2. Monitor drop-off points: Identify where residents abandon the signup process
  3. Gather feedback: Survey new users about their experience
  4. Regular updates: Keep content fresh and relevant to current events

Implementation Checklist

Pre-Launch (2-4 weeks before)
  1.  Customize messaging templates with your city/department information
  2.  Coordinate with authority figures for quotes and endorsements
  3.  Request visual content from First Due Client Success Manager
  4.  Set up landing page with your web team
  5.  Train staff on Community Connect features and benefits
Launch Week
  1.  Announce through all available communication channels
  2.  Share on social media with engaging visuals
  3.  Send email to existing contacts and mailing lists
  4.  Present at any scheduled community meetings
  5.  Monitor registration metrics and address any technical issues
Post-Launch (Ongoing)
  1.  Weekly check-ins on registration numbers
  2.  Monthly review of user feedback and suggestions
  3.  Quarterly assessment of messaging effectiveness
  4.  Regular updates to keep content current and engaging
First Due Support
First Due is here to help make your Community Connect launch successful!

Available Support Services:
  1. Strategy Sessions: Work with your Client Success Manager to craft the perfect promotion strategy
  2. Custom Resources: Get help creating materials tailored to your community
  3. Technical Support: Assistance with setup and troubleshooting
  4. Best Practice Sharing: Learn from other successful Community Connect implementations

Getting Started:
Contact your First Due Client Success Manager to schedule a strategy session and discuss:
  1. Your community's specific needs and concerns
  2. Customization options for your landing page
  3. Timeline for launch and promotion phases
  4. Additional resources and support available

Idea
Remember: The more engaged your community becomes with Community Connect, the more effective your emergency response capabilities will be!


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