Marketing Community Connect
Your community is ready to get signed up and help your first responders, they just don’t quite know why or how yet. This step by step guide will help get your community engaged, aware, and excited to join the process of making their community safer and their firefighters & EMS more effective.
An introduction to Community Connect
Have a Home For Community Connect
There are two ways members of the community will access the Community Connect page. The first can be through a direct link that your department shares with them within the First Due application itself. By clicking this link member will be steered to your CC login page as displayed below.
An example of a First Due Community Connect Login page
However, it is strongly encouraged to instead direct residents to your purpose-built First Due Community Connect Landing Page. This page gives them the opportunity to learn more about Community Connect and get excited enough to navigate to the login page, create an account, and sign up. This page has been designed to answer residents' questions, inform them of the reasons to complete a profile, and provide assurance that the information is secure and only being used by the right people for the right reasons.
Your Community Connect Landing Page
In order to be effective, landing pages need to be simple, informative, and exciting.
The community connect page we have deisgned for you has six main goals:
- Get residents excited as to what Community Connect is and why it is important
- Explain how Community Connect works
- Leverage community credibility to reinforce Community Connect’s value
- Instill a sense of comfort around sharing their data
- Inform resident’s Community Connect is free
- Funnel residents to the Log In page
Get Resident's Excited as to What Community Connect is and Why Its Important
This step is critical and it is best combined with utilizing a figure of authority (Fire Chief, Mayor, Governor, Senator or other notable figure) to describe why Community Connect is important and to add a sense of trust and credibility to giving the city their data.
Our sample base message:
“We are always looking for ways to better serve [CITY NAME]. For this reason we are rolling out a new program to protect our residents and their property in the most effective way possible. Community Connect is a secure, easy to use platform that allows you to share critical information about your household that will aid first responders and emergency response personnel when responding to your residence. By providing information about your household that you feel is important for us to know about at the time of an emergency, we can ensure you and everyone you care about is protected to the best of our ability.”
– Chief [LAST NAME]
Explain How Community Connect Works
This step can be done in an easy step by step fashion. Community Connect is really as easy as One, Two, Three.
Example of A Basic Community Connect Explainer
CREATE AN ACCOUNT WITH [YOUR CITY] FIRE DEPARTMENT:
- Sign in and get started doing your part. It just takes an email, phone number and address in [CITY NAME].
ENTER THE INFO THAT MATTERS MOST:
- Enter the most valuable details that save lives in an emergency.
HELP [YOUR CITY] FIRE DEPARTMENT WHEN SECONDS COUNT:
- That’s it. Keep us updated as to what we need to know when first responders are called to your home.
An example of the media First Due can provide. Just ask your Client Success Manager how!
Additionally, you can provide a graphic to help the public best understand what they enter will connect to Community Connect’s goals.
Explain That Community Connect is Secure
Any time people are asked to give out personal information, especially as sensitive as medical conditions, they need to be assured it is safe.
Fortunately, Community Connect was designed with bank level security, a message that will reinforce its resonance with the public.
Our sample base message:
“Data that you provide Community Connect is 100% secure and is used only for the purpose of better serving you during emergency situations. Your information is never used for any other purpose. All logins are password protected with bank level encryption and security. If you’re comfortable logging in to your online bank you’ll be comfortable logging in to Community Connect.”
The more options you give people, the less likely they are to click on the desired result.
Best practices dictate giving people a single call to action at both the top and bottom of a page to ensure they make their way to the sign in page without being distracted.
First Due is Here to Help!
Let us know what you need. We will work with you to make it happen - we are here to help!
First Due is here to make sure that your community will be a success in signing up and engaging with Community Connect.
Arrange with your First Due Client Success Manager to set up a strategy session to get the most out of directing the perfect funnel and crafting the right resources for your city’s Community Connect.
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