Purpose Statement

Background Information

Required Permissions

1. Administrative access to your First Due account
2. Authority to provide official department materials (logos, photos, messaging)
3. Approval rights for public-facing department communications
4. Coordination access with your First Due Client Success Manager

Landing Page Elements Overview

1. Purpose: Ensures accessibility for all visitors by allowing text size modification
2. Function: Visitors can use "decrease text size" or "increase text size" buttons to adjust readability
3. Customization: Managed automatically by First Due for ADA compliance standards

1. Purpose: Makes Community Connect accessible to non-English speaking residents
2. Function: Utilizes Google Translate to convert page content into multiple languages
3. Customization: Translation options are automatically available based on browser settings

1. Purpose: Creates visual connection to your community and provides branded experience
   
2. Function: Displays prominent community image with overlay access buttons for residents and business owners
3. Customization Options:
   
1. First Due can select appropriate community image
   
2. You may provide your own high-quality community photograph
   
3. Image should represent your jurisdiction positively and professionally
   

1. Purpose: Establishes official authority and brand recognition
2. Function: Displays your fire department's official logo prominently on the page
3. Requirements: High-quality image with transparent (clear) background for professional appearance
4. Customization: You provide the logo file; First Due handles placement and sizing

1. Purpose: Immediately communicates your department's mission or Community Connect purpose
2. Function: Single sentence statement that appears prominently at top of page
3. Customization Options:
   
1. Use your existing department mission statement
   
2. Create custom Community Connect purpose statement
   
3. First Due can provide general message if preferred
   

1. Purpose: Provides clear, separate entry points for different user types
2. Function: Distinct buttons direct residents and business owners to appropriate registration areas
3. Design: Strategically positioned over background image for maximum visibility and easy single-click access

1. Purpose: Adds personal, authoritative presence to encourage trust and participation
2. Function: Professional headshot of your fire chief displayed prominently on landing page
3. Requirements: High-quality, professional headshot suitable for public representation

1. Purpose: Provides personal endorsement and explanation of Community Connect benefits
2. Function: Brief welcome paragraph from fire chief explaining program purpose and encouraging participation
3. Customization Options:
   
1. Provide custom message in your chief's voice and style
   
2. First Due can supply general template message
   
3. Should emphasize community safety benefits and voluntary participation
   

1. Purpose: Provides clear, engaging explanation of Community Connect process
2. Function: Embedded 2-minute, 15-second video explaining registration and benefits
3. Content: Professional video created and maintained by First Due showing step-by-step process

1. Purpose: Shows visitors exactly what types of information they can share
2. Function: Eight-tile visual summary displaying information categories
3. Content Breakdown:
   
1. Four tiles for household information options
   
2. Four tiles for business information options
   
3. Emphasizes voluntary nature of all information sharing
   
4. Helps visitors understand value and scope of program
   

1. Function: Explains First Due's security protocols and data handling practices
2. Customization: Additional language can be added to reflect specific jurisdictional data policies or requirements

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1. Purpose: Builds credibility through third-party validation and community success stories
2. Function: Displays links and embedded videos of positive media coverage
3. Content: First Due team can embed your local media coverage celebrating Community Connect implementation
4. Benefits: Leverages favorable press coverage to encourage participation

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1. Purpose: Addresses common questions and concerns to reduce registration barriers
2. Function: Links to comprehensive Frequently Asked Questions page
3. Customization: Fully customizable content based on your community's specific questions and concerns
4. Management: You provide the questions and answers; First Due updates the page

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1. Purpose: Provides legal framework and user agreement for Community Connect participation
2. Function: Links to official terms governing Community Connect usage
3. Customization: Can be updated to include jurisdiction-specific language or requirements
4. Process: Provide specific language to First Due team for implementation

Best Practices

1. Ensure all photos are high-quality and professionally appropriate for public representation
2. Use images that accurately represent your community's character and demographics
3. Maintain consistent branding across all visual elements
4. Consider seasonal updates to keep content fresh and relevant

1. Keep messages clear, concise, and focused on community benefits
2. Use language that matches your department's usual communication style
3. Emphasize the voluntary nature of participation to address privacy concerns
4. Include specific examples relevant to your community when possible

1. Work closely with your First Due Client Success Manager on all updates
2. Provide high-quality source materials for all custom elements
3. Review all customized content before implementation
4. Plan updates during low-traffic periods to minimize disruption